Platinum Mastercard® $250 offer | 2023 Yearly Campaign
The Texas Trust Platinum Mastercard truly is the the credit card where "low rates are just the beginning". With one of the lowest rates in the Dallas-Fort Worth Metroplex (as low as 9.90% APR) members can take advantage as well as receive $250 after spending $1,000 or more in the first 90 days of card opening.
Following a successful campaign in 2022, this year was focused on refining what worked and letting go of what didn't. We spread the campaign across more channels such as display ads and social media, allowing us to tell the story of this card in better ways to our members and prospects. By adopting efficient digital channels and creating the right messaging, we were able to hit our goals (and surpass others) all while spending less than the year prior.
Art Direction/Graphic Design: Carolee Lopez
Digital Marketing: Peter Ewan
Social Media: Jeffrey Nguyen
