Bonus Checking is a new and improved checking account launched in March 2023 at Texas Trust CU. This robust checking account came upgraded many new benefits such as overdraft protection and telehealth access, amongst others. With this campaign, we were challenged to reintroduce this product to members in a way that showed how this checking account could do more than just transactions - Bonus Checking is a checking account that can actually take care of them in their day to day lives.
Creative Direction: Terrilyn Hicks & Carolee Lopez
Graphic Design/Art Direction: Carolee Lopez
Digital Strategy: Austin Silvas & TJ Shoop
Digital Marketing: Peter Ewan
Social Media: Jeffrey Nguyen
Print Production: Tianna Burns & TJ Shoop